Cover image - The Mechanical Bride: Folklore of Industrial Man
Interior page of The Mechanical Bride: Folkore of Industrial Man. The page shows an ad for Ivory Flakes soap/detergent, and features the image of a woman who's fully clothed on the right but wearing only her undergarments on the left. The woman's face does not have visible facial features on the left (undressed) side of her body.
Interior page of The Mechanical Bride: Folklore of Industrial Man. The page features an ad for Nature's Rival "Proportioned" girdle, which claims to be able to accommodate several different body types. The four models pictured wearing this supposedly versatile girdle all have nearly identical body types.
Cover image - The Mechanical Bride: Folklore of Industrial Man
Interior page of The Mechanical Bride: Folkore of Industrial Man. The page shows an ad for Ivory Flakes soap/detergent, and features the image of a woman who's fully clothed on the right but wearing only her undergarments on the left. The woman's face does not have visible facial features on the left (undressed) side of her body.
Interior page of The Mechanical Bride: Folklore of Industrial Man. The page features an ad for Nature's Rival "Proportioned" girdle, which claims to be able to accommodate several different body types. The four models pictured wearing this supposedly versatile girdle all have nearly identical body types.

The Mechanical Bride

This is the devastating book which first established Marshall McLuhan’s reputation as the foremost critic of modern mass communications.
The Mechanical Bride is vintage McLuhan, and is so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we’re happy or not.
We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.
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Description

Unread book, still in plastic. New condition.

by Marshall McLuhan

MMCL-BRIDE || loc. f:med-studies

Additional information

Weight 27 oz
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Condition

Format

Hardcover

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