The Myths of Innovation

In this classic bestseller, you’ll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas work. Now is the time to get past the myths, and change the world.

You’ll have fun while you learn:

• Where ideas come from
• The true history of history
• Why most people don’t like ideas
• How great managers make ideas thrive
• The importance of problem finding

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now is a fantastic time to explore or rediscover this powerful view of the world of ideas.